Ever wondered why for some people it always seems so easy to get new clients, to get a great job or to get praised by others? Things always seem to go right for them. Everything seems easy. Obviously, nobody has a perfect life where nothing goes wrong, but these people tend to have a few things in common: They stand out. People remember them. People know them. They have a strong personal brand. Now, you don’t have to be loud and colorfully dressed to stand out, to be remembered. You just have to create your own strong personal brand. In this talk, you’ll learn why you should start working on your personal brand to boost your (freelance-) business and how you can build one that works for you without losing authenticity.